Quick Reference Study Notes for Google Webmaster Tools (Foundation)

Google Webmaster Tools

Google Webmaster Tools is a free service that helps you evaluate and maintain your website's performance in search results. Offered as a free service to anyone who owns a website, Google Webmaster Tools (GWT) is a conduit of information from the largest search engine in the world to you, offering insights into how it sees your website and helping you uncover issues that need fixing.


Short review Google Search Engine

The lifespan of a Google query is less than a ½ of a second; the Google query takes off and it involves quite a few steps. Imagine for a moment,milliseconds; almost like lights peed, yet it still must perform “several” steps.


When you do a Google search, you're not actually searching the web; you are searching Google's index of the web. Google does this with software programs called "spiders".

Google Robots(spiders)

Spiders start by fetching a few web pages from the web. Then, they follow the links on those pages, and fetch the pages they point to, and follow the links on those web pages

How Spiders function:-

All search engine spiders function on the same principle they crawl the Web and index pages, which are stored in a massive database and later use various algorithms to determine page ranking, the relevancy, etc of the collected pages.

Search engine spiders are robots and they do not read your pages the way a human does. Instead, they tend to see only particular stuff and are blind for many extras (Flash, JavaScript) that are intended for humans.

What is a Sitemap?

A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.

Why we need a sitemap?

If your site’s pages are properly linked, both internally and externally - Google’s web crawlers can usually discover most of your site. Even so, a sitemap can improve the crawling of your site.

Start with Google Search Console aka Webmaster Tools


1. If you don’t already have one, create a gmail account. This will be the email that you use for the console


2. There are a few things you should have access to if you are your own webmaster. This includes:

- the back office of your website, for example where you can create pages or

blogs like on WordPress,Joomla etc.

- The ftp files or root domain of your website.

- The domain provider like Hostgator or GoDaddy. This is where you purchased the name of your website.


3. If you run into any trouble or have any questions about the above steps, please remember to join us on Facebook, within our private members group. This is for those who attended our courses.

Setting up Google Search Console

Before you can access Google's console, you will need to verify your website. This is a rather simple process, and shouldn't take too long. Google wants to make sure you are an authorized user.

There are four alternative methods for verifying your website:-

a)Adding HTML code

b)Domain name provider

c)Google Analytics

d)Google Tag Manager

Google Analytics(recommended)

If you already use Google Analytics to monitor your site's traffic, this could be the easiest option for you. First, check the site's HTML code to make sure the GA tracking code is placed within the <Head> section of your homepage code, not in the <Body> section.


From the Search Console dashboard, select "Manage site," then "Verify this site."



Adding a Sitemap


From your Search Console dashboard, select the site you want to submit a sitemap for. On the left, you'll see an option called "Crawl." Under "Crawl," there will be an option marked Sitemaps.

Fetch as Google


If you've made quite a few changes to your website like design, new content, new videos etc., the quickest way to get those updates indexed by Google is through Google Search Console. Manually submitting your new or improved website will allow any changes done to things like on-page content or title tags to appear in search results as soon as possible.

Structured Data

All structured data elements that Google’s located on your site, whether they’re from schema.org or older microformats.

Data Highlighter


The data highlighter allows you to help Google identify some types of structured data on the pages without the need for the code to actually be implemented.


HTML Improvements


Google Webmaster Tools will inform you of issues with your title and description tags. As titles and descriptions should be unique for each page and should be within certain character length ranges



Whenever Google determines that your site is an authority for a particular keyword they’ll show a collection of links below the main link, pointing to what they believe to be the most important links on that page.


Links to Your Site


This section identifies the domains that link to you the most, along with your most-linked-to content. While you most likely won’t see every link that Google’s found for your site.


Internal Links


The top 1,000 pages on your site sorted by the number of internal links to those pages.

Index Status

The Index Status allows you to track the status of your site within the Google index. How many pages are they showing as being indexed? Are there any worrying trends? Have you accidentally blocked large sections of your site from Googlebot?

*NOTE : "This study material is collected from multiple sources to make a quick refresh course available to students."

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