StudySection gives you an opportunity to judge your knowledge and skills in marketing the services in business by launching a Free Online Certification Exam (Foundation). This Certification Exam is suitable for beginners who have basic knowledge of services marketing. The objective of this certification exam is to develop relationships with customers to gain their trust.
Services can be distinguished from products because they are intangible, inseparable from the production process. As it does not involve our senses, it is more difficult for the marketing agents to create the interest of customers. The companies have to follow some different strategies to sell the services in comparison to products. So this is the more challenging job as compared to product marketing. After taking this exam, you will be more confident about your knowledge of services marketing. This certification exam helps you to get the desired job.
This certification exam consists of several multiple-choice questions on the fundamentals of this program. Some questions may have more than one correct option, and you must select all the correct options in order to make your answer right. After you have successfully passed this online Certification Exam (Foundation), you will become eligible to get an e-Certificate and a certification badge that can be used to enhance your career profile and social media profiles too.
Topics to be covered in the Services Marketing Free Online Certification Exam are the following:
- Introduction to Services Marketing
- Services Marketing Mix
- Focus on Customers
- Customer defined Service Standards
- Integrated Services Marketing Communication
- Service Delivery
- GAPS Model
This is a Premium Exam (limited free attempts). Get Admission for unlimited attempts.